![]() ![]() Metze was uniquely capable of producing small batch productions then scaling them for a larger market as Old Elk grew at a rapid rate. ![]() We put our trust in someone who knows the space and the quality of Greg’s recipes has not diminished with growth.” With roots at one of the largest distilleries in the U.S. ‘He is one of the best in the business and we gave him the tools and left him unconstrained to produce the best bourbon possible. “Creating whiskies on a smaller scale was new for Greg, but hiring him was very intentional,” says Old Elk CEO Luis Gonzalez, who joined Richardson from Otter in 2017. Old Elk gave him the chance to run the show at a small boutique brand bent on making smooth drinking spirits from fanatically crafted mash bills and excellent ingredients. Metze knew his whiskey and he knew had to make good stuff at high volumes. Enter Greg Metze, a master distiller with Seagram’s Distillery in Lawrenceburg, Indiana, where he specialized in developing bourbon whiskeys, rye whiskeys, exotic whiskeys, batch light whiskeys, gin and vodka. Starting the Old Elk distillery in 2013, Richardson needed talent and had the foresight to know he needed to scale the business if people were going to take the brand seriously. Founder Curt Richardson has been a lifelong entrepreneur and notably headed Otter Products which, like Old Elk, is based in Fort Collins, Colorado. A strong name for a whiskey from Colorado where the elk population is the biggest in the United States. Old Elk takes its name from a whiskey brand that was intended to go into production but stopped short in the face of Prohibition. ![]() The management of Old Elk Distillery are fairly new to the spirits business but they know enough to get only the most qualified talent to take their brand from 1000 cases a few years ago to 60,000 nationally in 2021, and Old Elk is not slowing down. Old Elk’s Adoption of Servant Leadership Has The Company Surging In The MarketplaceĬEO Luis Gonzalez Believes In Organic Scalability And Building a Premium Global Brand Through Trust and Empathy ![]()
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